Advertising Photographers are like Story Writers

ADVERTISING AND CELEBRITIES PHOTOGRAPHER- SPECIALIZING IN LIFESTYLE AND ADVERTISING PHOTOGRAPHY, (BASED MIAMI FLORIDA)

Advertising photographer aren’t all that different from writers of stories or books in one important aspect. Every story should have a beginning, middle and end. This simplifies the process greatly, but every story will have a starting section that contains introductions, preparations, and foundations. The middle is where the meat of your story is developed. And the ending is where you wrap up everything.

This is how advertising photographers must work. However, small businesses who try to save money and cut down on product photography in their homes often miss at least one of the three necessary stages to succeed. You’re missing out on a lot of the benefits that professional studios offer, as well as the creative insights of experienced photographers. It’s a mistake to take product photos in your home.

Images of lower quality businesses are less likely to be seen by consumers. It is more important than ever to stand out with quality images. This is why it is so crucial to invest in high-quality product photos and images. What are the three steps that a professional photographer must go through to create an effective and professional marketing image?

Preparation is the first step. The nature of the product will determine the extent of preparation required. You could simply place a diamond bracelet on a table to take a photo. You could also bring in a model along with hair and makeup experts to help you set up a backdrop or location and add the lighting necessary to make the diamonds shine and glow rather than looking like glass lumps.

Professional photographers will have many contacts that will allow them to put all of this together. This is preparation. It’s not easy for amateur photographers, or small-business owners who do product images in their own homes to accomplish this. The final stage is the actual photography. It is not as simple as pointing your camera at the product and snapping a photo. Advertising photographers are often able make small adjustments and offer alternative solutions, tips, tricks, and lighting tweaks. It takes years of experience to be able make technical and creative decisions quickly. This is something that most in-house photographers don’t have.